Kenton Williams – Marketing

Marketing & Sales Strategy

Revenue Generation

Customer Acquisition

Return On Marketing Investment

Strategic Business Insights

Marketing Acumen

Forecasting

Results-Driven

Drive Brand Awareness

Digital Media Campaigns

Strategic Thinker

Manage Ambiguity

Marketing Automation

Marketing & Sales Strategy

Kenton Williams, MBA

A marketing professional with the ability to think and execute both strategically and creatively, by leveraging 20+ years of marketing experience and 14 years of managerial experience.

Ability to manage all phases involved with launching marketing department from budgeting and reporting, hiring, mentoring, and developing direct reports.

Present marketing strategies which produce Key performance and profitable/identifiable results.

Download Resume

What I Do

Marketing Automation

Successfully led the evaluation and implementation of marketing automation technology; Marketo, catapulting organization’s business development into the future of digital sales.

Collaboration

Strong collaboration skills across relationship and influence driven organizations, led the execution of cross-functional processes for the evolution and adoption of digital marketing and sales.

Management

Servant leadership approach to building and inspiring marketing and sales teams to take an ownership mindset and stand behind what you promise, with a belief that “what I do matters”.

Partnerships

A people person with success developing partnerships with sales teams that enabled a broader view of product opportunities, efficient cross-team client interaction, and increased Share-of Wallet (SOW).

Testimonials

Kenton and I often worked together to brainstorm ideas and approaches on projects for our internal staff as well as our clients. He was a great contributor and collaborator during our meetings. During our tenure, I found that Kenton is diligent, resourceful, methodical, yet creative; able to see the details and to think outside of the box. Kenton is very innovative and always at the ready with thoughts on how to better collateral, products or services. He is also very persistent, detail-oriented and takes pride in the quality of his work. I would highly recommend him for any marketing endeavor needing a resourceful and methodical leader.

Christina Stovall, SPHR, Director HR | Senior HR Professional | SPHR | SHRM-SCP | MBA

CoAdvantage

I've worked with Kenton since 2012, providing consulting and copywriting services, and have always found it a pleasure to do business with him. Ambitious and insightful, he turned our interactions into collaborative, creatively challenging ventures. I grew as a writer and marketer in working with him. I admire both his tenacity and discipline in pursuing both his personal and professional goals; far from just day-dreaming about them, he brought his objectives down to earth and made things happen for himself. But the truth is, my favorite thing about Kenton is that he's just a nice, good person. Working with him was both productive AND pleasing, and that's a rare enough combo that I appreciate it when I find it. I can't say enough good things about him, and I wish him the utmost success in all his endeavors.

Richard Goulde, Marketing Communications

Richard Goulde Writing

Working with Kenton has been a tremendous opportunity to take on great and interesting Marketing projects. As a Director of Marketing, he provides his team with great innovative ideas, outstanding leadership and charisma - Capable of inspiring everyone to go the extra-mile to get any project to 100% completion.

Madeleine Thom, Head of Marketing Automation, CRM and Analytics

Samsung Electronics America

Kenton's passion for success is always apparent, working around the clock whenever necessary to ensure projects are completed and success is achieved. Kenton not only leads the line with authority but is a great team player and listens to the thoughts, concerns and general input of all team members. In my time working for Kenton I learned many valuable lessons and best practices in the business world. Kenton is a great leader, colleague and friend and I can hardly recommend him enough, as an asset to any business.

David Allardice, Scotch Whisky Ambassador

Glenfiddich (U.S.)

I have worked with Kenton on numerous marketing projects and he's always managed to beat my expectations in designing and creating successful campaigns. In using various marketing avenues, his initatives were central to increasing sales, retaining clients, and improving customer service. I have found Kenton to be a dedicated professional with a unique ability to both "see the forest AND the trees" - a trait that is essential in successful marketing.

Ali Fawaz, CRPC®, CRPS®, QPFC, ARPC, AIFA® | Manager, Retirement Plan Education

NameSentry

I had the pleasure of working with Kenton on several educational webinars. Kenton was one of the key players in making our webinars successful by providing his expertise on design of the presentation content, as well as providing technical support for hosting a webinar.

Illya Ignatenko, HR Professional

Jefferson County

Kenton was my "go to" for a ton of marketing knowledge and every day questions. I believe he is so good at what he does. He is truly a team player.

Jamie Vidales, Executive Administrator & Facilities Management

OneSource Virtual

I have had the pleasure of working with Kenton for a few years now and it has been a pleasure. He is always so knowledgeable when a project comes up that you need help with. I have been very lucky to work with him on projects and what a great team player he is!! Any company would gain a huge asset if he was on their team.

Amy Atkins, Legal Assistant

OneSource Virtual

There is not enough space here for me to put down all the remarkable talents and skills that Kenton has!! Kenton is so incredibly dedicated to Odyssey, he has truly taken the marketing department to a whole new level, which has simultaneously had a positive impact on the sales organization. He has helped drive the sales and marketing departments to new heights, creating professionalism, aggressive marketing campaigns and a new level of tracking and accountability. Kenton is one of the biggest assets that Odyssey has!

Julie (Polson) Wiseman, President / CEO

Trendy Modern Home

Kenton is one of the most energetic people I've ever worked with. That energy, that passion of his, is infectious. The way he speaks to people and the way he listens to their ideas - this guy can't help but market. He knows how to put his whole heart into a thing. And knowledge - he's a well of knowledge. Great leader.

Nick Keller, Copywriter

Compras

Kenton is an enthusiastic self starter. While working with him, he proved to be detail oriented and professional, delivering a quality end product.

Krystle Thurston-Berry, Consultant

Equity LifeStyle Properties, Inc.

Applications

Resume

20+ Years of Experience

Experience

5/2020 - 1/2021

Florida Department of Economic Opportunity

DEO Agent - Claims Specialist

Provided one-on-one unemployment claim support, by listening to claimant’s issues, identifying bottlenecks preventing claim from processing successfully, and providing clear next-step resolution instructions; resulted in moving unemployment claim through the process.

10/2017 - 5/2020

Tetra Tech Inc.

Operations Manager, Supervisor, Damage Assessor / Tier II Inspector, Task Force Leader, Field Debris Monitor

Managed the implementation and rollout of SaaS-based route mapping software, training and managing staff members, and managing day-to-day route planning; resulted in faster curbside debris collection, increased staff productivity, along with greater visibility of overall workforce activities.
Led the safe removal of fire debris from residential properties, by following the Debris Removal Operations Plan (DROP) requirements to conduct daily safety meetings, along with ensuring the Job Hazard Analysis (JHA) and Health & Safety Plans (HASP) were implemented and followed enforced; resulted in total Personal Protective Equipment (PPE) compliance that ensured successful compliance and safety audits by the United States Army Corps of Engineers (USACE) and Occupational Safety and Health Administration (OSHA).
Conducted onsite homeowner interview to document structural damages from natural disaster, by producing detailed written summary of events, full interior 3D model of space, exterior 360-degree scan, exterior environmental survey; resulted in conclusive damage assessment package for underwriting department final cost analysis evaluation.
Supervised assigned staff re-training efforts, by providing real-world training activities to analyze and assess individual aptitude to identify learning gaps and re-trained project-specific requirements that ensured compliance with all laws and regulations; resulted in reduction of required re-training, and increase accuracy of policies pertaining to FEMA programs.

1/2014 – 9/2017

Kenton Williams Consulting

Marketing Consultant

Established corporate brand identity, by managing multiple external subcontractors, brand audit assessment, the cohesion of value proposition and messaging statement, developed and implemented position strategy; resulted in a defined target market segment, increased Web site Sales Ready Lead (SRL), major media placements and speaking engagements with an increase in event marketing conversion.
Leveraged technology to define leadership insights into sales initiatives, through collaboration with c-suite for usage analysis to identify metrics that drive Key Performance Indicators (KPIs) for implementation of sales enablement platform; resulted in real-time pipeline opportunity disposition and enabled chance to close forecast.
Conceptualized and implemented demand generation outbound strategy campaign, by leveraging celebrity partnership synergies that promoted on-site networking event; resulted in increased pipeline activity that produced closed sales.
Diversified client portfolio and identify new revenue streams, with broadened client industry and developed additional service offerings that leveraged client data for advertising and satisfaction surveys, resulted in a reduction of risk and increase in revenues through guaranteed annual contracts.

5/2008 – 1/2014

CoAdvantage (formerly Odyssey OneSource)

Director of Marketing

Chaired the transition to an in-house marketing department, by managing an internal staff along with a Public Relations & Communications firm; resulted in cohesion and centralization of the brand.
Leveraged sports marketing networking to build alliance and channel partnership campaigns, by creating marketing automation programs that segmented the database to create targeted networking events at the Texas Rangers ballpark in Arlington; resulted in event conversion that generated Sales Ready Lead (SRL) towards pipeline activities.
Drove adoption of marketing automation (Marketo) and evolution of Customer Relationship Management - CRM (SFDC), by partnering with sale team to design an account-based marketing strategy that delivered predictive content across the entire customer lifecycle; resulted in tracked soft metrics that quantifiably connect to hard metrics, and converted marketing investment into revenue and profit growth.
Led multiple segment data-driven outbound and inbound marketing strategy, by the development of account-based lead nurture tracks, leveraged centralized database to engage accounts across multiple channels; resulted in actionable guidance from intelligent business insights that led to conversion of dead leads that constituted increased revenue growth.
Overhauled trade show pre-, during-, and post-show marketing strategies for maximized Return On Investments (ROI), by stakeholder collaboration to identify Key Performance Indicator (KPI) metrics for multi-channel content marketing strategy that aligned with business goals; resulted in engagement strategy that leveraged event speaker opportunity, recognized as industry thought leader, attracted interview with major media outlet, produced qualified Sales Ready Lead (SRL) that led to closed sales.

2/2007 – 5/2008

New Providence Media Group

Director of Marketing

Led successful project full-lifecycle management, by facilitation of client meetings, sourcing and managing multiple external subcontractors; resulted in projects delivered on time and within budget while exceeding business objectives and goals.
Solved Web site information and technical architecture inconsistency, by consulting with stakeholder to define organization and usability structure along with implementation of the relevant coding structure for crawlability and indexation; resulted in increased Web traffic, higher Click-Through Rate (CTR) and a reduction in bounce rate.

3/2004 – 5/2007

Verizon Digital Media Services

Web Site User Experience/Marketing Consulting

Managed project development of client engagement end-to-end process and procedure, by partnering with on-site leadership and back-end-developers to design, develop and implement training platform; resulted in increased developer product knowledge and higher third-party customer satisfaction rating.
Oversaw Web site traffic conversion rate improvement, by introducing affordance-based interface designing and maintenance protocols; resulted in increased Web banner advertisements Click-Through Rate (CTR) and increased contract renewals.
Optimized Pay-Per-Click (PPC) campaigns for maximized targeting impressions served, by adjusting keyword-targeted accuracy and edited of display advertisement content-targeted relevancy; resulted in improved keyword-query conversion that improved conversion sponsored links and advertisements.

10/2002 – 3/2004

Fairfield Residential

Web Site User Experience Designer/Campaign Marketer

Promoted new apartment property launch, by designing targeted inbound/outbound marketing campaigns that included landing pages, banner advertisements, and online marketing interactive applications; resulted in increased brand awareness, and higher open-house booking conversions.
Overhauled corporate Web site and develop personalize micro-sites for property portfolio, by remotely collaborating with property managers to create content that captured the uniqueness and culture of each community, resulted in increased Web traffic; resulted bounce-rate, higher open-house bookings, and increased occupancy Year-Over-Year (YOY).
Created unique sales and marketing collateral for individual apartment properties, by designing unique print pieces that complimented online marketing activities; resulted in consistent brand messaging that supported sales and marketing digital activities and increased brand awareness.

9/2000 – 6/2002

Tallan Inc.

Web Site User Experience Designer

Designed Web site User Experience (UX) that focused on usability and findability, by owning the entire design process from user flow, wireframe, and high-fidelity mockup; resulted in an affordance-based User Interface (UI) design that solved cognitive overload.
Conceptualized intuitive retail Point-of-Sale (POS) User Experience (UX), by client and project manager partnership to establish Statement-of-Work (SOW), for the design of architecture infrastructure, interactive demo, final design, and training module; resulted in ease of adoption, increased loyalty subscriptions, and reduction of customer checkout time.
Overhauled e-commerce User Experience (UX) to improve usability and findability, by functionality needs assessment consultation on-site with client, to build an affordance-based architecture infrastructure, wireframe, mockup, and final design, and prototype; resulted in increased Click-Through Rate (CTR) and reduced user cart abandonment.